Name

Description

Link

ITtoolbox

Quote: "ITtoolbox is an online community of professionals who share practical information on IT topics. This community enables anyone to access the collective knowledge of a worldwide audience of experienced professionals. In doing so, ITtoolbox satisfies the need for practical and timely information for an infinite number of possible challenges in the complex and rapidly changing field of information technology. By enabling peer interaction among professionals, ITtoolbox is an unbiased information source that reflects the needs and status of the community it serves. The resulting network rivals the reach and audience size of long established editorial brands, creating high value online advertising inventory. Our goal is to take that one step further for our advertising partners, leveraging two unique qualities of the community-generated content model to provide quantifiably superior results for advertising campaigns. First, the ITtoolbox community generates a substantial volume of content that is very specific to members' needs-over one thousand new content submissions each day. Having volumes of highly specific content allows ITtoolbox advertisers to zero in on extremely relevant users. Second, because users participate in the creation and modification of the content, they are more engaged with it and focused on it, providing a trusting and powerful audience for advertisers. Proprietary utilities such as a contextual matching engine and keyword ad targeting help advertisers realize the benefits of the community-generated content model to achieve quantifiably superior results. " Quote end